Post-feminism and the typophotography

      Around 2000's I created the first layouts for post-feminist typophotographic work Feminist, some years later referred by the American singer Beyoncé on one of her stage performances.

    Partly inspired by the musings of Camille Paglia on feminism and showbusiness, the title of a issue of Bust magazine (The F word) and the consolidation of a gender equal Constitution Letter from the late 80's in the biggest country of Latin America, pointing a field migration of feminism from politics, with the consolidation of rights legally recognized, to influence, with the role of artists-performers influencers leading the behaviourial revolution.

    The original artwork consisted of a scale mockup of a stage, with markee letters in the center forming the word "feminist" in capital letters, representing the female performer.

    This was not my experiment with the form of designer art, focused on typography, I named typophotography or typographic photography; I start those experiments while still at technical high school, soon after I decided to graduate in graphic design college. 

    I wrote some phrases fr what I had learned from my experience by then and titled it "16 things I have learned in my life so far". Elements of different envyronments and landscapes formed the letters to be photographed. 

    A famous Austrian designer whose name I won't mention here only because he didn't contact me about these works executed it in a client work, a catalog, as I've heard. This designer also featured another of my typophotographic artwork in a poster, exhibiting a male torso with letters cut by knife.

    My original work, whic I intend to publish on this blog when it's possible, consisted of a diptych with two versions, both also containing the cigarette pack and the verse of a poem written. Despite the poem's title, the choice for the male torso was because it made a better canvas support for the letters, simulating knife cuts with ecoline and ink.

    I heard from a speech of the mentioned designer that he used real cuts on his own body in the poster version, executed by his trainee. I didn't recognize my work immediately and I quite liked the poster. The ink for blood relates to the verse  my art pieces quote.

Beyoncé on stage, referring the post-femist artwork Feminist.